How to Use Google Keyword Planner in 2019 (and Beyond)

How to Use Google Keyword Planner in 2019 (and Beyond)

Do you need additional traffic from Google? you initially ought to do keyword analysis to know what folks are literally checking out.

Luckily, Google incorporates a free keyword analysis tool that permits you to try and do simply that: Google Keyword Planner (formerly the Google Keyword Tool).

Google Keyword Planner gets a foul rap, particularly since Google removed the flexibility to visualize actual monthly search volumes. currently, they simply show an imprecise vary.

Monthly search volume vary for the keyword “best supermolecule powder” via Google Keyword Planner

You can get these back, however, you've got to run associate degree AdWords campaign. This prices cash.

But don’t let this place you off. Google Keyword Planner is associate degree INSANELY powerful tool and has some clear edges. Not least, the actual fact that it suggests keyword concepts that you simply can’t notice anyplace else. Trust me, I checked.

The problem? Most SEO don't have any clue a way to get the foremost from this tool.

In this post, I’ll show you ways to urge some serious SEO worth from Google Keyword Planner. Does World Health Organization know? There could even be some hacks for revitalizing actual search volumes… for complimentary. 😉

Let’s begin with the fundamentals.

How to Gain Access to Google Keyword Planner (for Free)

Google Keyword Planner is 100% liberal to use. you would like not to pay a penny on AdWords ads to realize access. you simply would like a Google account.

SIDENOTE. Don’t have a Google account? Get one without charge here.

But here’s what happens once some folks attempt to access the tool

You’re asked to line up associate degree AdWords campaign.

Google is thus aggressive with this, in fact, that it will appear as if there are no thanks to accessing the tool while not 1st delivering some money. Well, I actually have sensible news:

You CAN access the tool while not running associate degree AdWords ad.

Here’s how:

Go here. Click “Start exploitation keyword planner.”

SIDENOTE. you will then be asked to re‐enter your word for verification.

Now here’s the vital part:

When you see the signup screen, don't fill it in. Hit “Skip the guided setup” instead.

Next, enter your email, country, time zone, and currency. this could all be prefilled. Hit “Save and continue.”

You will be taken to the AdWords / Google Ads “Campaign summary.

Finally, on the menu bar, hit Tools > coming up with > Keyword Planner.

You have access! No got to enter charge data or run Associate in Nursing AdWords ad.

SIDENOTE. I’ve found that this works for private Google accounts, nevertheless, I couldn’t dig to figure with a G Suite account. I like to recommend victimization your personal account if you’re attempting to urge access.

Now let’s learn the way to use it.

How to Use Google Keyword Planner

Google Keyword Planner offers you 2 choices to induce started, which are:

Find keywords: Get keyword concepts which will assist you to reach individuals inquisitive about your product or service;

Get search volume and forecasts: See search volume and different historical metrics for your keywords, additionally as forecasts for a way they may perform within the future.

Both choices take you to the Keyword set up, however, what you see can vary slightly betting on your selection. These aren't 2 separate standalone tools.

Let’s explore every start line in additional detail.

“Find keywords”

Do you wish to find new keyword ideas? begin here.

As per Google’s directions, simply “Enter words, phrases, or a uniform resource locator associated with your business.” Google can then relax some keyword suggestions.

Here are the suggestions for “SEO”:

Google Keyword Planner offers you 2 choices to induce started, which are:

There are one,106 keyword ideas in total.

For each of the suggestions, you’ll see:

Avg. monthly searches;

Competition;

Top of page bid (low range);

Top of page bid (high range)

But you’re not restricted to single words, phrases conjointly work. And you'll enter up to 3 seed keywords/phrases at a time.

There’s also the option to use a URL as the seed.

Or you can enter up to 3 seed keywords and a URL at the same time.

But whatever you do, Google will never show more than 1–2K keyword suggestions.

Even when I entered a maximum of three seed keywords (“seo,” “link building,” and “keyword research”), I still only got 1,693 suggestions.

This is pretty poor when putting next to different keyword analysis tools.

Ahrefs Keywords soul, for example, kicks back 232,252 suggestions supported those self-same 3 seed keywords… that’s quite 137x what Keyword Planner offers the U.S.

“Get search volume and forecasts”

Do you have already got an inventory of keywords that you just would like to envision metrics for? begin here.

Just paste them in, hit “Get started,” and it’ll take you to the Forecast section.